REPREZENTACIJOS YPATUMAI RASOS BARADINSKIENėS KūRYBOJE.

The text explores the creative work of one of the most famous Lithuanian designers, Rasa Baradinskienė, and its presentation. The representative identity of Baradinskienė's creative work is researched using complex, contextual, comparative and artistic analysis. The aim of the study is to pinpoint the connections of uniqueness of her work, creative name and the attributes of presenting her work. Baradinskienė's creative work came to prominence during a complicated time for Lithuanian design. The search for a unique creative identity, the publicity of design in Lithuania and aspects of presenting a newly restored independent Lithuanian state abroad became especially important. Rasa Baradinskienė, a freelance designer, graduated from Kaunas Applied Arts School with speciality in textile and embroidery (1985-1987). From 1988-1993 she studied at the Design department of Vilnius Academy of Arts. She created the RASA deSIGN brand in 2002. This creative brand was contrived when Rasa started participating in international exhibitions and the need for distinctive and concise presentation arose. Four areas of work are noted in the designer's biography: projects of furniture and lights fixtures, accessories projects, and graphics in the interior and design concepts. The outstanding features of Baradinskienė's design are: transformation (construction of objects), harmonious contrast (creative expression), feelings (emotional influence) and signs (visual perception). The design motive allows the artist to connect emotionally to the viewer of the object. It acquires a symbolic quality in Barandinskienė's work and becomes the sign spanning all areas of her work. The *Sign* is confirmed by the main anthropomorphic motives of her works - smiley face, hand and doll. Their function is utilitarian and the aesthetics are based on a positive emotional response. In this way the designer creates and develops the idea of emotive design. One of the segments of presentation of creative work and brand identity is Rasa Baradinskienė's creative output the exhibitions which have been especially numerous. She has participated in more than 50 exhibitions in Lithuania and abroad and has organised various exhibitions herself. The design objects presented at the shows are often created for exhibitions and design events and not commissioned by manufacturers. This way the possibilities for individual artistic expression were opened and the creative brand strengthened. [ABSTRACT FROM AUTHOR]