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Bookstores are hot, CD-ROM sections are not yet!
- Source :
-
CD-ROM Professional . Mar1995, Vol. 8 Issue 3, p40. 10p. 6 Color Photographs. - Publication Year :
- 1995
-
Abstract
- Reports on CD-ROM sales in bookstores. Importance of the commitment of chainstore managers and independent-store owners; Ingram Book Co., Barnes & Noble and Warner Books as dominant players in the CD-ROM market; Pricing and packaging issues; Poor sales of electronic books; Emergence of stores focusing on books on tape and edutaiment CD-ROMs. INSET: Will electronic fiction sell in bookstores?..
- Subjects :
- *CD-ROMs
*BOOKSTORES
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 10490833
- Volume :
- 8
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- CD-ROM Professional
- Publication Type :
- Academic Journal
- Accession number :
- 9503152148