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Catalogers order changes to beat costs.
- Source :
-
Advertising Age . 7/10/1995, Vol. 66 Issue 27, p1-10. 2p. 2 Color Photographs. - Publication Year :
- 1995
-
Abstract
- Reports on the marketing strategies of catalogers to deal with the paper price hike. Analysis of the situation by Bill Dean, managing director of Bruce, Dean & Co., a San Francisco-based catalog consultant; Note on the effect of the paper cost hike on leading catalogers like Dodgeville, Wisconsin-based Lands' End, the Minnetonka, based in Minnesota and others.
- Subjects :
- *PAPER
*PRICES
*COMMERCIAL catalogs
*MAIL-order business
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 66
- Issue :
- 27
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9507241882