College Athletes Aim to Put Price on ‘Priceless’.

The article discusses increasing debate over whether college athletes should be compensated beyond scholarships for the revenues that they generate for U.S. universities and colleges as of March 27, 2014. Topics addressed include National Collegiate Athletic Association (N.C.A.A.) revenues generated by college football and basketball programs, the College Athletes Players Association's efforts to advocate for players, and quarterback Johnny Manziel's impact on Texas A&M university.