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Start Over
Print media's new star.
- Source :
-
Advertising Age . 11/6/1995, Vol. 66 Issue 45, p16-16. 1/5p. - Publication Year :
- 1995
-
Abstract
- Editorial. Suggests that circulation marketing executives are the most closely watched job in the publishing industry. Importance of how the circulation of newspapers and magazines are managed; Effect of paper and postage costs; Percentage of consumer publications' revenue taken from circulation.
- Subjects :
- *MARKETING executives
*NEWSPAPER publishing
*PERIODICAL publishing
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 66
- Issue :
- 45
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9512020886