Corporate sponsorship: The new direction in fundraising.

Contrasts the philanthropic sponsorship of libraries in the 19th century coming from corporate arenas with the new philanthropy being connected to `cause-related marketing.' How Ameritech's name became part of the conference title at the 1995 American Library Association's General Conference, with Ameritech's chief executive officer getting five minutes at the podium; New libraries as an emerging market; Intellectual sponsorship; More.