Points for Product Placement: N. C. A. A Cashes In, but Not the Players.

The article offers information on lawsuits filed against National Collegiate Athletic Association(NCAA). It states that it is facing lawsuits which seek to give players a better share in revenue generated by men's basketball and football teams. It is also facing a un-ionization movement, emboldened by a ruling that the Northwestern football team could organize and collectively bargain with the university. It forbids players to negotiate paid endorsement deals.