Suggestions for Implementing the PRIMIR Study Findings.

The article offers suggestions for implementing the findings of Print Industries Market Information and Research Organization's (PRIMIR), a market research association, study on value-added printing and finishing. It mentions that the appropriate value-added services for existing customers should be explored before choosing ways for embellishing print. It notes that it is helpful to develop a print promotion using scented inks. It also emphasizes the need to know the business of one's client.