A practitioner of bare-fisted public relations takes punches.

Considers the controversy surrounding public relations consultant John Scanlon, who was hired by Brown & Williamson Tobacco to help discredit their former executive Jeffrey S. Wigand. Wigand's accusations that the tobacco company lied about whether cigarettes are addictive; The company's accusations of spousal abuse and shoplifting; Question in the public relations industry about whether Scanlon went too far; Scanlon's defense of his actions.