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Tissue of buys.

Authors :
Mehegan, Sean
Source :
Brandweek. 9/02/96, Vol. 37 Issue 34, p1. 2p. 1 Color Photograph.
Publication Year :
1996

Abstract

Reports on the advertising campaigns of Procter & Gamble and Kimberly-Clark for their respective facial tissue brands. Kimberly-Clark's Kleenex ColdCare; Procter & Gamble's marketing push for its revamped Puffs.

Subjects

Subjects :
*TISSUE paper
*MARKETING

Details

Language :
English
ISSN :
10644318
Volume :
37
Issue :
34
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9609172354

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Authors Abstract Subjects Details