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Web ads mark 2nd birthday with decisive issues ahead.
- Source :
-
Advertising Age . 10/21/1996, Vol. 67 Issue 43, p1. 7p. 7 Color Photographs, 5 Charts. - Publication Year :
- 1996
-
Abstract
- Discusses World Wide Web advertising. HotWired's launching on the Web as pioneering the most explosive new advertising medium since the start of cable television; Emergence of an entire infrastructure to support the industry; Desire to standardize the way advertisements are sold; Chart illustrating the top Web spenders and publishers as of July 1996. INSET: Web advertising: A chronology (Timeline).
- Subjects :
- *INTERNET advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 67
- Issue :
- 43
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9610247603