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Tony for Best Musical Is Nice, But a Profitable Hit Is Better.
- Source :
-
New York Times . 6/16/2014, Vol. 163 Issue 56534, pC1-C5. 2p. 1 Black and White Photograph. - Publication Year :
- 2014
-
Abstract
- The article discusses the marketing of the musical “A Gentleman’s Guide to Love & Murder" as of June 16, 2014, highlighting efforts to increase ticket sales by capitalizing on the production's reception of a 2014 Tony Award for best musical. Topics addressed include entertainment advertising agency SpotCo's work on marketing the production, its box office performance prior to winning the award, and the views of theater producer Joey Parnes.
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 163
- Issue :
- 56534
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 96532680