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The ad game.
- Source :
-
Newsweek . 1/20/1997, Vol. 129 Issue 3, p62. 2p. 3 Color Photographs, 1 Chart, 1 Graph. - Publication Year :
- 1997
-
Abstract
- Comments on advertisers who will and will not air their advertisements during the 1997 Super Bowl. The size and demographics of the audience which amasses for the televised Super Bowl; How the advertisements have become part of the show; Why Master Lock has decided not to advertise during the football game.
- Subjects :
- *SUPER Bowl (Football game)
*TELEVISION advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00289604
- Volume :
- 129
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Newsweek
- Publication Type :
- Periodical
- Accession number :
- 9701150147