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Planned hikes in paper prices rile publishers.
- Source :
-
Advertising Age . 3/10/1997, Vol. 68 Issue 10, p3-46. 2p. - Publication Year :
- 1997
-
Abstract
- The article reports that magazine publishers in the U.S. are up in arms after two major paper producers said they are planning price hikes. Publishers fear another price hikes like the ones they experience in 1994 and 1995 when list prices rose some 40 to 50 percent. Increases in paper prices can quickly wipe out gains in advertising and circulation revenue.
- Subjects :
- *PUBLISHING
*PAPER industry
*ADVERTISING
*PERIODICALS
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 68
- Issue :
- 10
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9703204633