Back to Search
Start Over
Online audit sticking point for papers.
- Source :
-
Advertising Age . 4/28/1997, Vol. 68 Issue 17, pS8-s15. 2p. - Publication Year :
- 1997
-
Abstract
- The article reports on issues concerning the importance of a third-party audit on online newspaper. Online auditing functions similar to traditional print media: an independent agent checks the veracity of information reported by a company about traffic to its web site. Audit Bureau of Circulations, BPA International and I/Pro are three services that check data generated by sites. The auditing reports are crucial to selling advertising for newspaper's sites.
- Subjects :
- *AUDITING
*ELECTRONIC newspapers
*WEBSITES
*NEWSPAPER advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 68
- Issue :
- 17
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9705012728