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Brand loyalty? Fuggedaboudit!

Authors :
Shell, Adam
Source :
Brandweek. 05/12/97, Vol. 38 Issue 19, Adweek p40. 1p.
Publication Year :
1997

Abstract

Presents excerpts from various publications in the United States which reveal that consumers are not generally loyal to certain products and brands. Names of the magazines from which the excerpts were taken from.

Subjects

Subjects :
*BRAND choice

Details

Language :
English
ISSN :
10644318
Volume :
38
Issue :
19
Database :
Academic Search Index
Journal :
Brandweek
Publication Type :
Periodical
Accession number :
9705284171

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Authors Abstract Subjects Details