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Silent media starts to blow its trumpet.

Authors :
Shoebridge, Neil
Source :
BRW. 05/12/97, Vol. 19 Issue 17, p79. 2p. 1 Color Photograph.
Publication Year :
1997

Abstract

Discusses the status of the catalogue industry in Australia as of May 1997. The impact of the rise in paper prices during 1995 and 1996; The importance of catalogues as an advertising medium; Comments from Barry Coad, the chairman of the Australian Catalogue Association.

Subjects

Subjects :
*COMMERCIAL catalogs
*ECONOMICS

Details

Language :
English
ISSN :
0727758X
Volume :
19
Issue :
17
Database :
Academic Search Index
Journal :
BRW
Publication Type :
Periodical
Accession number :
9705292067