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Creating a cash gusher.

Authors :
Scheier, Robert L.
Source :
Computerworld. 4/21/1997, Vol. 31 Issue 16, p76. 3p. 5 Color Photographs.
Publication Year :
1997

Abstract

Focuses on Texaco Inc.'s data management strategy which involved the development of a grassroots network of internal customers and creation of local databases that can solve business problems. Disadvantages of conventional data warehousing; Benefits of using three-dimensional visualization tools. INSETS: Michael Zeitlin: Corporate guerilla.;Two views..

Subjects

Subjects :
*INFORMATION resources management

Details

Language :
English
ISSN :
00104841
Volume :
31
Issue :
16
Database :
Academic Search Index
Journal :
Computerworld
Publication Type :
Periodical
Accession number :
9706123960