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Tobacco talks could bring $1 billion media windfall.
- Source :
-
Advertising Age . 6/9/1997, Vol. 68 Issue 23, p8. 1/2p. - Publication Year :
- 1997
-
Abstract
- Reports that tobacco liability settlements will probably do away with certain advertising dollars, but will bring in an expected $1 billion dollars in annual media spending for anti-smoking advertisements. How agencies and executives are responding to the possibility of another $1 billion in advertising spending; Uncertainty as to how the money will be divided; US Food and Drug Administration restrictions on tobacco advertising; Who will benefit most from restrictions.
- Subjects :
- *TOBACCO advertising
*ANTISMOKING movement
*TOBACCO industry laws
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 68
- Issue :
- 23
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9706135487