Catalogers fight the competition.

Examines strategies for video catalog houses and use of the Internet as a retail outlet. Difficulties for direct-mailers, including lower price points in supermarkets and mass merchant stores and the rising costs of paper and postage; Comments from Nancy Hamlin of Critics' Choice Video in Chicago, Illinois, on the changing market place; The strategic position of offering hard-to-find titles; The price protection of niches; The need for innovative and affordable ways to promote titles.