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Advertising joins the journey of the soul.
- Source :
-
American Demographics . Jun97, Vol. 19 Issue 6, p22. 5p. 8 Color Photographs. - Publication Year :
- 1997
-
Abstract
- Cites the use of spirituality and religion in advertising. Impact of International Business Machines Corporation's (IBM) advertisements on the use of religious themes; Components of human culture; Why books are good cultural soothsayers; Great interest of Americans significant to the advertising industry.
- Subjects :
- *ADVERTISING
*SPIRITUALITY
*METHODOLOGY
*PSYCHOLOGY
Subjects
Details
- Language :
- English
- ISSN :
- 01634089
- Volume :
- 19
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- American Demographics
- Publication Type :
- Periodical
- Accession number :
- 9707300007