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- Source :
-
U.S. News & World Report . 08/11/97, Vol. 123 Issue 6, p42. 4p. 13 Color Photographs. - Publication Year :
- 1997
-
Abstract
- Features the International Management Group sports management and marketing agency founded by Mark McCormack. The controversy surrounding their efforts to market cities and national governments; Spending on special-events marketing; His previous attempts in the arts and other nonsports areas.
- Subjects :
- *GOVERNMENT advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00415537
- Volume :
- 123
- Issue :
- 6
- Database :
- Academic Search Index
- Journal :
- U.S. News & World Report
- Publication Type :
- Periodical
- Accession number :
- 9708060392