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A car is born.
- Source :
-
Economist . 9/13/1997, Vol. 344 Issue 8034, p68-69. 2p. 1 Graph. - Publication Year :
- 1997
-
Abstract
- Discusses the launch of the Palio automobile from Fiat in Brazil. The history of Fiat's decision to market a so-called third-world car; The excellent performance of sales; Comparison to the troubles that Ford had with the Brazilian sales of its Fiesta; The major investment Fiat has made in the success of the Palio; Financial data; Analysis.
- Subjects :
- *AUTOMOBILE industry
*FIAT automobiles
Subjects
Details
- Language :
- English
- ISSN :
- 00130613
- Volume :
- 344
- Issue :
- 8034
- Database :
- Academic Search Index
- Journal :
- Economist
- Publication Type :
- Periodical
- Accession number :
- 9709234944