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New ad themes come with tumult in market.
- Source :
-
New York Times . 10/29/97, Vol. 147 Issue 50960, pD8. - Publication Year :
- 1997
-
Abstract
- Reports how financial services and their advertisers in United States has been reassessing their sale pitches following the wild swings of the stock market. Changes in the advertisement of Prudential Insurance Co. of America in Newark; Themes which is being emphasized by Fidelity Investments, a unit of the FMR Corp.; Move of other companies.
- Subjects :
- *FINANCIAL services industry advertising
*COMMUNICATION in marketing
Subjects
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 147
- Issue :
- 50960
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 9712232687