EL IMPERIO DE LAS LETRAS: MECANISMOS TIPOGRÁFICOS DE ENFATIZACIÓN.

This paper has as propose to describe and explain the typographical mechanisms of emphasized semantic contest through a critical discourse study of the information notice to be or not to be...? Published by Colombian newspaper Q'hubo in its print July 14, 2010 in Ibagué (Colombia). The analysis allows (re) learn the strategies that configuring the typography morphology used by the newspaper to emphasize exclusive representations and stereotypes about homosexuality. According to the text, this is a confusion of sexual identity that must be diagnosed, treated and cured by professionals in the field of psychology. The categories used as strategies to accomplish the analysis are: the kind of letter, the size, shape and style types and spacing, colors of letters and position on the page. So, I apply these analytical tools of superstructure elements - textual outline - of News Brief (headline, summary, body and micro formats) besides, to analyzing the vignette of the page, and the form ofrecontextualizing of image in the written text. [ABSTRACT FROM AUTHOR]