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A Sponsor Climbs Down.
- Source :
-
New York Times . 11/16/2014, Vol. 164 Issue 56687, p1-10. 2p. 2 Color Photographs, 2 Black and White Photographs. - Publication Year :
- 2014
-
Abstract
- The article discusses nutrition bar company Clif Bar's decision to drop its sponsorship of several professional mountain climbers due to concerns that the climbers engage in too much risky behavior. Topics addressed include the withdrawal of sponsorship contracts for climbers such as Alex Honnold, Dean Potter, and Cedar Wright, as well as the risks associated with climbing activities such as free soloing, highlining, and BASE jumping. Clif Bar's sponsorship of the documentary film "Valley Uprising" is noted.
- Subjects :
- *SPORTS sponsorship
*MOUNTAINEERS
*MOUNTAINEERING
Subjects
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 164
- Issue :
- 56687
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 99436559