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The role of marketing for GDPs (general dentist practitioners).

Authors :
Coates N
Willans J
Source :
Health services management [Health Serv Manage] 1993 Nov-Dec; Vol. 89 (10), pp. 13-5.
Publication Year :
1993

Abstract

Dentists, while recognising the need to be more marketing orientated, still have some way to go to improve the perception of themselves and their services in the eyes of the public. Nigel Coates and John Willans suggest some ways to address the barriers to visiting dentists.

Subjects

Subjects :
Data Collection
General Practice, Dental standards
Guidelines as Topic
Planning Techniques
Role
State Dentistry
United Kingdom
Dental Health Services organization & administration
General Practice, Dental organization & administration
Marketing of Health Services

Details

Language :
English
ISSN :
0953-8534
Volume :
89
Issue :
10
Database :
MEDLINE
Journal :
Health services management
Publication Type :
Academic Journal
Accession number :
10142651

Tools

Authors Abstract Subjects Details