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Marketing a Radiology Practice.
- Source :
-
Journal of the American College of Radiology : JACR [J Am Coll Radiol] 2016 Oct; Vol. 13 (10), pp. 1260-1266. Date of Electronic Publication: 2016 Jun 15. - Publication Year :
- 2016
-
Abstract
- In addition to being a profession, the practice of radiology is a business, and marketing is an important part of that business. There are many facets to marketing a radiology practice. The authors present a number of ideas on how to go about doing this. Some marketing methods can be directed to both patients and referring physicians. Others should be directed just to patients, while still others should be directed just to referring physicians. Aside from marketing, many of them provide value to both target audiences.<br /> (Copyright © 2016 American College of Radiology. Published by Elsevier Inc. All rights reserved.)
Details
- Language :
- English
- ISSN :
- 1558-349X
- Volume :
- 13
- Issue :
- 10
- Database :
- MEDLINE
- Journal :
- Journal of the American College of Radiology : JACR
- Publication Type :
- Academic Journal
- Accession number :
- 27317374
- Full Text :
- https://doi.org/10.1016/j.jacr.2016.04.011