Back to Search
Start Over
Examining implicit cognitions in the evaluation of a community-wide physical activity program.
- Source :
-
Evaluation and program planning [Eval Program Plann] 2018 Aug; Vol. 69, pp. 10-17. Date of Electronic Publication: 2018 Apr 03. - Publication Year :
- 2018
-
Abstract
- The purpose of this study was to incorporate measures of attentional bias and implicit attitudes in the evaluation of a community-wide physical activity program, UWALK, by examining the relationships among proximal, intermediate, and distal outcomes of the program as outlined in the hierarchy of effects model. UWALK incorporated various communication and marketing strategies via mass media, on- and off-line platforms. Participants (N = 127) reported unprompted then prompted awareness of UWALK followed by measures of attentional bias and implicit attitudes, watched a 30-second UWALK video, then completed a thought listing task and questionnaires measuring instrumental and affective attitudes, leisure time physical activity, and demographics. Results showed that participants with unprompted awareness of UWALK demonstrated attentional bias toward UWALK images, positive implicit attitudes, and greater physical activity participation compared to unaware counterparts. Attentional bias, awareness, and implicit attitudes significantly predicted behavior, accounting for 15.2% of the variance. This study emphasizes the importance of including measures of automatic cognitions during evaluation can further inform the effects of a program. The results also showed that it is problematic to assume that visiting a website indicates a program will be remembered and related cognitions will be affected.<br /> (Copyright © 2018 Elsevier Ltd. All rights reserved.)
- Subjects :
- Adult
Alberta
Analysis of Variance
Community Health Services
Cross-Sectional Studies
Exercise
Female
Humans
Internet
Male
Mass Media
Middle Aged
Prejudice
Self Report
Surveys and Questionnaires
Task Performance and Analysis
Video Recording
Attitude to Health
Cognition
Health Promotion methods
Walking psychology
Subjects
Details
- Language :
- English
- ISSN :
- 1873-7870
- Volume :
- 69
- Database :
- MEDLINE
- Journal :
- Evaluation and program planning
- Publication Type :
- Academic Journal
- Accession number :
- 29655059
- Full Text :
- https://doi.org/10.1016/j.evalprogplan.2018.04.001