Factors Affecting College Students' Continuous Intention to Use Online Course Platform.

In recent years, online learning model has become the mainstream in higher education. The cooperation between universities and Internet education platforms provides a good learning environment and abundant online elective courses for college students, but the practical teaching effect is not ideal. Therefore, based on the Universal Theory of Acceptance and Use of Technology (UTAUT), this study introduced the perceived cost and content quality to build a model of college students' continuous intention to use online course platforms, and used structural equation model to study the relationship among the variables. The results showed that effort expectancy and social influence affected continuous intention indirectly via performance expectancy; content quality indirectly affected continuous intention through effort expectancy, performance expectancy and effort expectancy-performance expectancy; perceived cost had a significant negative effect on continuous intention. These research results provide new ideas for the design and development of online course platform.
Competing Interests: Conflict of interestAuthor Mengting Chen declares that she has no conflict of interest. Author Xuan Wang declares that she has no conflict of interest. Jixin Wang declares that he has no conflict of interest. Author Can Zuo declares that she has no conflict of interest. Author Jun Tian declares that she has no conflict of interest. Yongpeng Cui declares that he has no conflict of interest.
(© The Author(s), under exclusive licence to Springer Nature Singapore Pte Ltd. part of Springer Nature 2021.)