Unlocking the power of "influencers": How to increase first responder engagement and build a strong community of lifesavers.

Competing Interests: Declaration of Competing Interest No relationship exists between any of the authors and any commercial entity or product mentioned in this manuscript that might represent a conflict of interest. No inducements have been made by any commercial entity to submit the manuscript for publication. All within 3 years of beginning the work submitted. FS is the Chair-Elect of the European Resuscitation Council, Chair of the ILCOR Social Media Working Group and ILCOR BLS Working Group members. LG are Scientific Committee members of the Italian Resuscitation Council. DDG has no conflicts of interest.