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COVID-19 vaccination communication: Effects of vaccine conspiracy beliefs and message framing among black and white participants.
- Source :
-
Vaccine [Vaccine] 2024 May 10; Vol. 42 (13), pp. 3197-3205. Date of Electronic Publication: 2024 Apr 16. - Publication Year :
- 2024
-
Abstract
- Background: The importance of vaccination in combating the COVID-19 pandemic is widely acknowledged. The aim of this study was (1) to understand how one's vaccine conspiracy beliefs would influence their public health news processing, (2) to examine how specific public health news features (i.e., news frame) would influence message processing, and (3) to examine if there were any differences between Black and White participants in their message processing.<br />Methods: A nationwide online experiment (N = 821) with a 3 (vaccine conspiracy beliefs: high vs. moderate vs. low) × 2 (participants' race: Black vs. White) × 2 (news frames: gain vs. loss) mixed-factorial design was conducted in the United States.<br />Results: Participants' level of vaccine conspiracy beliefs was predictive of their responses to outcome measures. Additionally, Black participants reported higher perceived message effectiveness, more favorable attitudes toward the message, and higher vaccination intentions than White participants. Furthermore, health news that emphasized vaccination benefits produced more favorable attitudes than those emphasizing losses associated with non-vaccination, especially for White participants. Lastly, participants reported more favorable attitudes toward gain-framed health news regardless of their vaccine conspiracy beliefs.<br />Conclusion: It is crucial for health officials to work to find effective media message strategies to combat COVID-19 vaccine conspiracy theories and misinformation. Furthermore, this study supports the significance of health organizations' ongoing efforts to tailor public health messaging to specific racial groups, as evidenced by considerable variations in perceptions among Black and White Americans.<br />Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.<br /> (Copyright © 2024. Published by Elsevier India Pvt Ltd.)
- Subjects :
- Adolescent
Adult
Female
Humans
Male
Middle Aged
Young Adult
Black or African American psychology
Black or African American statistics & numerical data
Communication
Health Communication methods
Health Knowledge, Attitudes, Practice
SARS-CoV-2 immunology
United States
Vaccination Hesitancy psychology
Vaccination Hesitancy statistics & numerical data
White
COVID-19 prevention & control
COVID-19 Vaccines administration & dosage
Vaccination psychology
White People psychology
White People statistics & numerical data
Subjects
Details
- Language :
- English
- ISSN :
- 1873-2518
- Volume :
- 42
- Issue :
- 13
- Database :
- MEDLINE
- Journal :
- Vaccine
- Publication Type :
- Academic Journal
- Accession number :
- 38631951
- Full Text :
- https://doi.org/10.1016/j.vaccine.2024.04.001