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Benefit-Cost Analysis of the HHS COVID-19 Campaign: April 2021-March 2022.
- Source :
-
American journal of preventive medicine [Am J Prev Med] 2024 Aug; Vol. 67 (2), pp. 258-264. Date of Electronic Publication: 2024 May 06. - Publication Year :
- 2024
-
Abstract
- Introduction: This study estimated the benefits and costs of the U.S. Department of Health and Human Services' We Can Do This COVID-19 public education campaign (the Campaign) and associated vaccination-related impacts.<br />Methods: Weekly media market and national Campaign expenditures were used to estimate weekly first-dose vaccinations that would not have occurred absent the Campaign, weekly Campaign-attributed complete vaccinations, and corresponding COVID-19 cases, hospitalizations, and deaths averted. Benefits were valued using estimated morbidity and mortality reductions and associated values of a statistical life and a statistical case. Costs were estimated using Campaign paid media expenditures and corresponding vaccination costs. The net Campaign and vaccination benefit and return on investment were calculated. Analyses were conducted from 2022 to 2024.<br />Results: Between April 2021 and March 2022, an estimated 55.9 million doses of COVID-19 vaccines would not have been administered absent the Campaign. Campaign-attributed vaccinations resulted in 2,576,133 fewer mild COVID-19 cases, 243,979 fewer nonfatal COVID-19 hospitalizations, and 51,675 lives saved from COVID-19. The total Campaign benefit was $740.2 billion, and Campaign and vaccination costs totaled $8.3 billion, with net benefits of approximately $732.0 billion. For every $1 spent, the Campaign and corresponding vaccination costs resulted in benefits of approximately $89.54.<br />Conclusions: The We Can Do This COVID-19 public education campaign saved more than 50,000 lives and prevented hundreds of thousands of hospitalizations and millions of COVID-19 cases, representing hundreds of billions of dollars in benefits in less than one year. Findings suggest that public education campaigns are a cost-effective approach to reducing COVID-19 morbidity and mortality.<br /> (Copyright © 2024. Published by Elsevier Inc.)
- Subjects :
- Humans
United States epidemiology
United States Dept. of Health and Human Services
Health Promotion economics
Health Promotion methods
SARS-CoV-2
Vaccination economics
Hospitalization economics
Hospitalization statistics & numerical data
COVID-19 prevention & control
COVID-19 economics
COVID-19 epidemiology
Cost-Benefit Analysis
COVID-19 Vaccines economics
COVID-19 Vaccines administration & dosage
Subjects
Details
- Language :
- English
- ISSN :
- 1873-2607
- Volume :
- 67
- Issue :
- 2
- Database :
- MEDLINE
- Journal :
- American journal of preventive medicine
- Publication Type :
- Academic Journal
- Accession number :
- 38713123
- Full Text :
- https://doi.org/10.1016/j.amepre.2024.03.018