INTEGRATED METHOD FOR EVALUATION OF INTANGIBLE ASSETS APPLIED TO RESEARCH SMES FROM NONCONVENTIONAL FIELD.

The paper deals with an integrated method for evaluation of intangible assets applied to Small and Medium Enterprises (SMEs) activating in research, through which they aim at obtaining sustainable competitive advantage (SCA). The intangible assets are strictly connected to competencies, which if are distinctive relative to competitors, represent a major option to SCA achieving. The elaborated method based on Producer Matrix needed to evaluate intangible assets in connection with competencies is integrated with products evaluation, based on Customer Matrix, and also with decision method based on Risk Cube. Another evaluation method with qualitative-quantitative character was described based on best practices leading to SCA achieving. [ABSTRACT FROM AUTHOR]