The Effect of Appeals on Survey Follow-up Mailing Response Behavior.

Authors :: Smith, Allen E.
Lund, Daulatram B.
Source :: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference; 2015, p486-486, 1p
Publication Year :: 2015

Language :: English
ISBNs :: 9783319111001
Database :: Complementary Index
Journal :: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Publication Type :: Book
Accession number :: 100621261
Full Text :: https://doi.org/10.1007/978-3-319-11101-8_119