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#Emails With Hashtags.

Authors :
Smith, Natasha D.
Source :
Direct Marketing News; Mar2015, Vol. 37 Issue 2, p10-10, 1p
Publication Year :
2015

Abstract

The article focuses on the emerging trend of using hashtags by marketers in the email subject line. Hashtags starts a conversation and continue the conversation beyond an email campaign by reverberating on social media. Hashtags allow marketers to build a successful email subject line including brevity, intrigue, and personal connection.

Details

Language :
English
ISSN :
01943588
Volume :
37
Issue :
2
Database :
Complementary Index
Journal :
Direct Marketing News
Publication Type :
Periodical
Accession number :
101052462