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Chapter 1: INTRODUCTION TO HOTEL REVENUE MANAGEMENT.
- Source :
- Hotel Revenue Management; 2014, p7-12, 6p
- Publication Year :
- 2014
-
Abstract
- The article discusses the theory and practice of hotel revenue management also known as yield management, which refers to the allocation of products and services to the right customer at the right price and time, in a way that maximizes a company's revenues. Topics include the development of revenue management, its principles and application in different industries and its processes, actions, and techniques.
- Subjects :
- REVENUE management
HOTELS
BUSINESS revenue
HOTEL management
PROFIT maximization
Subjects
Details
- Language :
- English
- ISBNs :
- 9789549278637
- Database :
- Complementary Index
- Journal :
- Hotel Revenue Management
- Publication Type :
- Book
- Accession number :
- 101525400