Data-Driven Marketing Continues Steep Ascent.

The article presents a result of the study conducted by the Direct Marketing Association (DMA) and Winterberry Group which reveals the increase of share and investment in data-driven marketing (DDM) in the U.S. It states that the marketers have used personalize electronic mail (e-mail) and direct mail campaigns to improve the business revenue. It also notes that the marketers expect the rise of DDM spending driven by the demand of direct response advertising.