Strategic and operational Market segmentation.

Authors :: Piercy, Nigel F
Morgan, Neil A
Source :: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference; 2015, p676-676, 1p
Publication Year :: 2015

Language :: English
ISBNs :: 9783319131580
Database :: Complementary Index
Journal :: Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Publication Type :: Book
Accession number :: 102435580
Full Text :: https://doi.org/10.1007/978-3-319-13159-7_146