The Impact of Lean Enterprise on Marketing Management.

Authors :: Piercy, Nigel F
Morgan, Neil A
Source :: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (9783319130835); 2015, p321-321, 1p
Publication Year :: 2015

Language :: English
ISBNs :: 9783319130835
Database :: Complementary Index
Journal :: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference (9783319130835)
Publication Type :: Book
Accession number :: 102738005
Full Text :: https://doi.org/10.1007/978-3-319-13084-2_72