Development Prospect of Aromatherapy Industry in Yunnan Province.

This paper firstly introduced domestic and foreign supply of products processed by aromatherapy plant. On the basis of predicting maket demand of aomatherapy plant, it analyzed current development situation of the plant in Yunna Province. It arrived at the conclusion that the industry has broad maket prospect. Then, it analyzed competitive advantages and risk factors of aromatherapy plant in Yuunan Province. There ae climate, location ad price advantages, but due to lack of product standard, it is difficult to guarantee quality, and there are certain market risks. Finally, it put forward recommendations for development of aromatherapy industry; (1) taking full advantage of preferential policies to set up leading enterprises and reaize radiated development; (2) bringing into play of resource advantages and introducing capitals and technologies; (3) Fostering market and driving the industrial development. [ABSTRACT FROM AUTHOR]