From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing.

MLA

Antonetti, Paolo, et al. “From Elicitation to Consumption: Assessing the Longitudinal Effectiveness of Negative Emotional Appeals in Social Marketing.” Journal of Marketing Management, vol. 31, no. 9–10, Aug. 2015, pp. 940–69. EBSCOhost, https://doi.org/10.1080/0267257X.2015.1031266.

APA

Antonetti, P., Baines, P., & Walker, L. (2015). From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management, 31(9–10), 940–969. https://doi.org/10.1080/0267257X.2015.1031266

Chicago

Antonetti, Paolo, Paul Baines, and Lorna Walker. 2015. “From Elicitation to Consumption: Assessing the Longitudinal Effectiveness of Negative Emotional Appeals in Social Marketing.” Journal of Marketing Management 31 (9–10): 940–69. doi:10.1080/0267257X.2015.1031266.