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WHEN THE USER BECOMES A PUBLICIST: MOTIVATIONS FOR EWOM ON FACEBOOK.
- Source :
- REMark: Revista Brasileira de Marketing; jan-mar2014, Vol. 13 Issue 1, p1-16, 16p
- Publication Year :
- 2014
-
Abstract
- <i>Copyright of REMark: Revista Brasileira de Marketing is the property of Revista Brasileira de Marketing (UNINOVE) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- PRESS agents
ONLINE social networks
MOTIVATION (Psychology)
MARKETING
COMMUNICATION
Subjects
Details
- Language :
- English
- ISSN :
- 21775184
- Volume :
- 13
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- REMark: Revista Brasileira de Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 103401985
- Full Text :
- https://doi.org/10.5585/remark.v13i1.2584