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WHEN THE USER BECOMES A PUBLICIST: MOTIVATIONS FOR EWOM ON FACEBOOK.

Authors :
do Espírito Santo Serra, Deborah
Soto-Sanfiel, Maria T.
Source :
REMark: Revista Brasileira de Marketing; jan-mar2014, Vol. 13 Issue 1, p1-16, 16p
Publication Year :
2014

Abstract

<i>Copyright of REMark: Revista Brasileira de Marketing is the property of Revista Brasileira de Marketing (UNINOVE) and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
21775184
Volume :
13
Issue :
1
Database :
Complementary Index
Journal :
REMark: Revista Brasileira de Marketing
Publication Type :
Academic Journal
Accession number :
103401985
Full Text :
https://doi.org/10.5585/remark.v13i1.2584