A MILDLY SOCIOLOGICAL VIEW OF THE PRESS COVERAGE OF A SOCIOLOGICAL CONVENTION.

The article presents a sociological view of the press coverage of a sociological convention. The coverage is based on observations carried out by five newsmen-observers who attended the August 1965 American Sociological Association (ASA) meetings in Chicago, Illinois. The general conclusion of this study of the convention was that the confrontation of the sociologist with the representative of the news media was overwhelmingly inadvertent, disconcerting and only partially successful to either party. In terms of efficiency in social communication, it leaves much to be desired and strongly entices one to prescribe therapy. Few suggestions are made in advance of Florida sessions in order to get sociologist into communication with the Miami Press. It is suggested to issue a handbook in advance of the convention to all members of the ASA and once the convention has started, to maintain a special message board near the newsroom which offers a chance for newsmen to indicate their wish to contact writers of papers. It is also suggested the president of the ASA assemble a small, informal committee which would hold daily news briefings alerting them to persons or topics originating outside or inside the formal program of the convention.