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Cross-Microcultural Business Ethics: Ethical Perceptions Differences in Marketing among Ethnic Microcultural Groups in Indonesia.

Authors :
Sarwono, Slamet S.
Armstrong, Robert W.
Source :
Proceedings of the 1998 Multicultural Marketing Conference; 2015, p80-86, 7p
Publication Year :
2015

Details

Language :
English
ISBNs :
9783319173825
Database :
Complementary Index
Journal :
Proceedings of the 1998 Multicultural Marketing Conference
Publication Type :
Book
Accession number :
108271332
Full Text :
https://doi.org/10.1007/978-3-319-17383-2_12