Determining Consumer Preferences for Sales Promotion Techniques via Conjoint Analysis.

Details

Language :

English

ISBNs :

9783319169453

Database :

Complementary Index

Journal :

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publication Type :

Book

Accession number :

108272697

Full Text :

https://doi.org/10.1007/978-3-319-16946-0_163