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All About Supply and Demand.
- Source :
- Response; Apr2003, Vol. 11 Issue 7, p28, 4p
- Publication Year :
- 2003
-
Abstract
- Looks at trends in direct response television media buying in the U.S. as of April 2003. Impact of the September 11, 2001 terrorist attacks on television advertising; Proliferation of new cable stations and continued rise in the number of cable subscribers; Possibility of transactional television. INSETS: It's the Same, Only Different;Media Buiyers Turn to SIGMA for Tracking.
- Subjects :
- MEDIA buying services
TELEVISION advertising
DIRECT marketing
Subjects
Details
- Language :
- English
- ISSN :
- 15237656
- Volume :
- 11
- Issue :
- 7
- Database :
- Complementary Index
- Journal :
- Response
- Publication Type :
- Periodical
- Accession number :
- 10964513