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1Q 2003 Short-Form DRTV Media Billings Up 37 Percent.
- Source :
- Response; Jul2003, Vol. 11 Issue 10, p22, 2p
- Publication Year :
- 2003
-
Abstract
- Reports on the increase in the short-form direct response television media billings in the U.S. in first-quarter 2003. Short-form categorical and media distribution; Growth leader in the media billings; Total first-quarter spending.
- Subjects :
- TELEVISION broadcasting
MEDIA buying services
Subjects
Details
- Language :
- English
- ISSN :
- 15237656
- Volume :
- 11
- Issue :
- 10
- Database :
- Complementary Index
- Journal :
- Response
- Publication Type :
- Periodical
- Accession number :
- 10965467