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Start Over
The Middle Market Conundrum.
- Source :
- LIMRA's MarketFacts Quarterly; 2013, Issue 4, p12-14, 3p
- Publication Year :
- 2013
-
Abstract
- The article discusses how life insurance companies can boost their business opportunity in middle-income households through the use of simple term and whole life products, the importance of basic educational approach to advertising and promotion, and provide low cost coverage.
- Subjects :
- LIFE insurance companies
LIFE insurance premiums
MIDDLE class
Subjects
Details
- Language :
- English
- ISSN :
- 15354040
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- LIMRA's MarketFacts Quarterly
- Publication Type :
- Periodical
- Accession number :
- 110028239