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Harnessing place branding through cultural entrepreneurship.

Authors :
Pérez, Zaida Rodrigo
Source :
International Small Business Journal: Researching Entrepreneurship; Dec2015, Vol. 33 Issue 8, p986-987, 2p
Publication Year :
2015

Subjects

Subjects :
TOURISM marketing
NONFICTION

Details

Language :
English
ISSN :
02662426
Volume :
33
Issue :
8
Database :
Complementary Index
Journal :
International Small Business Journal: Researching Entrepreneurship
Publication Type :
Review
Accession number :
110641414
Full Text :
https://doi.org/10.1177/0266242615592834